7 Free & 3 Paid Ways To Get Traffic Without SEO In 2021

Nowadays, everyone can build a website. The Content Management Systems (CMS) made it so straightforward that you don’t need any coding skills to own & publish a domain.

When it comes to attracting visitors to your web pages, things get much more complicated. How many well-designed websites are desperately looking for catching online users’ interest?

The challenge doesn’t end here. Even if you have a decent amount of traffic, it doesn’t mean you will successfully monetize it. We have seen websites with 40,000+ monthly visitors not getting a single sale.

Fortunately, there are many methods to catch people’s attention across the internet. Search Engine Optimization (SEO) is one of them and by far the most cost-effective way.

Why Boosting Traffic Without SEO?

What if you want to get traffic without SEO? As weird as this thought might look, avoiding SEO strategies does not necessarily mean shooting yourself a bullet in the foot.

First, it can be considered as a complement to SEO. In this case, the first step to boost online visitors without doing SEO is to clearly understand those techniques.

Besides, to do SEO… you must master SEO. It is not a trivial job & most people are not familiar with organic optimizations. It makes sense for them to look for an alternative.

Eventually, SEO is not a cheap practice. It requires lots of effort and a long-term commitment. As a matter of fact, its Return On Investment (ROI) is extremely high. However, you need an initial budget to get started. It can be a showstopper for many individuals & small business owners.

For those reasons, we have listed 7 free & 3 paid methods to increase your website traffic without implementing any SEO campaign. Spoiler alert: a few of them are a combination of several tips, and some others are “almost SEO tricks but not totally.” Discover them by reading this article.

7 Free Ways To Get Traffic Without SEO

Let’s get this straight: by “free techniques,” we mean methods that do not require any financial investment or marketing budget. Of course, you still must provide some effort & spend some time to implement them. There is nothing completely free in this world!

#1 Offline Events & Word-Of-Mouth

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Yes, offline activities do bring online traffic. We noticed that many times in the past.

Of course, it depends on the industry & local culture. For example, we guarantee that the word-of-mouth & physical presence seminars work extremely well in Vietnam.

There are several ways to implement this referral marketing strategy.

Overall, engaging the discussion with potential business partners or clients makes them willing to “learn more” and visit your website, or maybe share it with other people.

If you exchange your business cards during the conversation, it works even better.

Attending live workshops & conferences allows you to get noticed. From this point, it is a game number: the more people you reach offline, the more you could turn a fraction of them to visit your web pages. If you are a speaker, you multiply your chances!

#2 Webinars & Online Conferences

Webinars & online conferences are pretty much the parallel version of the previous free tip. In real life, few of them imply an entry fee or a sponsorship program. Hopefully, most webinars are free of charge.

Those online events can potentially gather more attendees than offline seminars. This is a great opportunity to mention your brand, your company name, or a direct link to your website.

People are more likely to share your domain during those online conferences if you are the one sharing your expertise. Talk about specific topics to shine in their eyes. Like for offline events, being a speaker brings more value.

People join webinars because they want to learn more about a specific topic. It means you have a common interest with them. They are “qualified leads.”

#3 Content Marketing

Content marketing is a major part of SEO… except if you do not optimize your copywriting.

SEO-friendly copies are challenging to produce. They do bring lots of benefits, including more website traffic. However, you do not need to write search engine optimized articles to publish valuable content.

We cannot insist enough on content marketing. If you lack SEO skills, that’s okay! Produce content anyway because good articles attract people. The math is simple: the more interesting your content is, the more online users will read it, bringing traffic along.

Just know your subject, write expert content about the topic, and you will be fine.

#4 Visual Aids

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Text contents bring traffic. Visual contents bring more.

We live in a graphic society. Images engage more than copies. Videos engage more than images. Compare the traffic performance of a page having only text versus a page hosting text and visual aids. Those with images or videos always attract more visitors.

Take an article and create an infographic when possible. Infographics are pieces of content that online users love to share (which potentially gets you more traffic).

Videos work well. Make sure to publish your videos on the YouTube channel to benefit from this powerful search engine (second-best worldwide right after Google). Embed this YouTube video into your website and you are good to go.

#5 Interviews & Reviews

Having an entry ticket to dedicated communities is the insurance to reach engaged people.

Approach those groups & find the right experts or famous guys to interview. Most of them, not saying all, will be glad to answer your questions for free.

Then, publish this interview on your online channels. And profit. The person you interviewed will be more than happy to share this piece of content across his/her network.

Write about VIPs in your industry & ask them to share. Consider reviews & testimonials. You will receive free website traffic in return.

#6 Forums

If you are active on forums, you can earn qualified traffic.

It is not an easy process, and it takes lots of time. However, it is a free strategy to get website traffic without SEO that grows exponentially. The downside is that you depend on the forum’s activity. If it is dead, so will be your traffic source.

Tell stories & never hard-sell. Get the community’s trust and they will boost your website traffic.

Answer their questions. Be nice. Visit the comment sections. If you comply with the forum rules, you will nurture great traffic potential.

Be careful because some forums do not allow website links. Only upload them when allowed & if it brings value to the forum users.

#7 Social Media

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In the 2010s, rumors pretended that social media platforms were a good signal to improve SEO rankings. It turned out it was a myth. Social channels have no impact on SEO.

However, Facebook, Instagram, Twitter, LinkedIn, etc. bring significant traffic to websites. For many brands, those platforms are the main source of website visitors.

Publish organic posts on your fan page and include links redirecting to your website. The success of this free and non-SEO solution depends on your social page’s popularity. The more active followers you have, the more traffic you will get back to your web pages.

There is also a paid version of this option. If you hire a professional agency, it can build a social strategy, a content calendar, produce appealing creatives, and publish them for you. It guarantees superior service at a certain cost. Let’s see below 3 paid ways to get traffic without SEO.

3 Paid Ways To Get Traffic Without SEO

Now let’s dig into paid techniques to increase your web pages’ number of visitors. If you have a media budget, we strongly recommend you invest in SEO which is the most sustainable way to get noticed online. If you want to ban SEO for specific reasons, then the coming section is for you.

#1 Digital Ads

Paid ads are the most solid way to bring traffic to a landing page. Unlike SEO, the results are quick. You can see visitors flooding your website in a matter of hours.

This strategy requires 2 conditions to succeed. First, you need a media spending budget. Second, you must have a minimum of skills & experience to run digital paid campaigns.

The way you will run your paid ads depends on your business objective. Why do you want to boost your website traffic? Is it for brand awareness or conversions?

Consider these paid ad solutions to bring traffic to your website:

  • Google Ads Search: if you target people having a clear intent
  • Google Ads Shopping: if you sell online products
  • Google Display Network Ads: if you want brand awareness traffic
  • Facebook Ads: if your target audience is on social media

Of course, it must make sense to pay for getting website traffic. If the purpose of getting website visitors is to monetize this traffic (for example, with Google AdSense), then do not go for paid ads! You will never get any positive ROI with such a business model.

#2 Influencers

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Influencers & Key Opinion Leaders (KOLs) benefit from a huge number of followers. It starts from 10,000 up to several millions of fan people. Why not take advantage of this active database?

Many businesses gained online exposure thanks to influencers. Find a relevant one for your market niche and propose a partnership.

Influencers can endorse your brand or your products by creating showcase videos and publishing them on their social channels. It brings massive website traffic because the followers already trust the influencer.

For example, if you sell cosmetic products, you can ask a popular female influencer to use them and publish videos on Instagram with links back to your website.

Working with influencers has a cost, but it is a proven successful strategy.

#3 Email Marketing

Depending on the industry and country, email marketing remains strong, mostly because it is extremely cost-effective.

The challenge is all about building the email list. You need to have enough addresses before running such a campaign. We recommend at least 1,000 emails to get started.

You can collect emails from various sources: social platforms, websites, offline networking, etc. To launch an email marketing campaign, you must ensure those emails are qualified. There is no point in wasting money on sending newsletters to people who are not interested in your brand.

Never purchase email lists. It is a bad practice and a waste of the marketing budget.

Keep your emails short and visual. People have no time to read long stories. Most of them are scanners and will spend less than 2 seconds on them. Pay attention to the email headline: it represents 80% of your whole email’s attractiveness.

Make sure you include a clear Call To Action (CTA) button with a link redirecting to your website. Email marketing is an affordable way to get traffic without SEO.

How To Get Traffic Without SEO?

We listed 10 different ways to enhance your website traffic. Based on our experience, they are the most solid digital strategies. Few of them require specific skills, others need some relationships, and the last ones can be implemented by anyone. They are mostly a matter of time and involvement.

HOW BRANDS CAN STILL THRIVE DURING COVID-19

Covid-19, also known as Corona, is a virus that is currently spreading across the world. There have been more than 150,000 reported cases, and at least 6,000 deaths since late December last year.

To try and combat the spread of the virus, the Singapore government has encouraged people to practice social distancing and banned the gathering of more than 250 people without sound reasoning.

Effects of COVID-19 

The global advertising industry is used to turmoil and disruption; agencies and media companies have persisted and endured almost everything from natural disasters to governments being overthrown. But these problems have rarely spilled beyond national borders.

However, COVID-19 is different, with widespread travel restrictions, and uncertainty in the air, some aspects of advertising have been profoundly affected. Unaffected aspects of the industry include the TV industry as speculations rise that audiences could grow as consumers stay home.

Social Media Marketing in 2020
The past decade has seen an explosion of social media with more than 3.2 billion people worldwide using social media on a daily basis. More than 90% of the millennials (those born between the early 1980s and early 2000s) regularly use at least one of the social media platforms, and more than 85% of Gen Z (young people born 1996 onwards) learn about new products through social media. Therefore, it is not difficult to explain because after about 75% of marketers believe that social media is a factor that increases business efficiency. Here are projections of social media trends in 2020:

The End Of The “Like” Button On Instagram

Reality shows that brands (and even regular users) view the number of “Likes,” comments and followers on social media as a measure of brand popularity and awareness.

However, this obsession is having a negative impact on our mental health. Instagram – Facebook-owned photo and video sharing network – is the latest name to add to a long list of social media sites looking to make “Likes” less noticeable.

You will no longer be able to see “Like” numbers on other people’s Instagram posts, although you can still see “Like” numbers on your posts.

The idea is hailed as a way to help deal with “virtual” likes and followers. However, marketers, brands and influencers will have to adapt with these changes.

Less Emphasis On “Virtual Metrics” Or “Frivolousness”

The removal of the “Like” button on Instagram is part of a trend to reduce the emphasis on “frivolous” on social media.

Twitter CEO Jack Dorsey once said that the number of followers is meaningless now. For marketers and influencers, this signals that it is time for them to focus more on “workable metrics” – like the rate and quality of user engagement on social media.

They will begin researching relevant user demographics and data to better understand how to target leads.

The Content Of The Videos Is “King” in Social Media Marketing

Short videos continue to be one of the most important trends in the world of social media.
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In fact, videos will account for 82% of all Internet traffic by 2020, said Social Media Today.

As social media platforms seek to prioritize video content, marketers will increasingly focus on video development as part of their overall strategy to target specific markets.

They will have to invest more “brainpower” to bring creative stories in videos that capture the attention of users in seconds.

Social Media Audience Segmentation

Segmentation means dividing users or customers into groups based on individual interests.

Segmentation goes beyond basic demographic concepts by allowing you to target and build relationships and a sense of community with specific audiences.

In the years to come, segmentation will be a defining line between the wisest of social media strategies and the ones that are just supporting them.

The Development Of Personalized Promotional Videos

Understandably, the combination of audience segmentation with a preference for videos will lead to the development of personalized promotional videos to ensure the content is relevant to the customer segment that business or marketers are aiming for.

Social media platforms, such as Facebook, Instagram and Snapchat, have pushed brands that produce video content through Story Ads, in part because these ad campaigns typically have higher “click-through” rates, compared to traditional News Feed ads.

Twitter is also jumping into the fray with promotional videos lasting just six seconds. Personalized content will take this trend to the next level.

The “Blossoming” Of Shopping On Social Platforms

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Over the past 10 years, social platforms have played a key role in turning e-commerce into a multibillion-dollar industry in America.

As a matter of fact, shopping has now become an important part of social media.

Users want to be able to access brands and products through social platforms.

One convenient thing is that users can easily shop for the items they need through social networks without having to travel or travel time consuming. Therefore, shopping on social networks will continue to “bloom” in 2020.

Less Publicity, But More Private Interactions

As concerns about information privacy grow, many users are turning to private groups and messaging apps to connect with others.

Messaging apps like Facebook Messenger, WhatsApp and Instagram Messaging allow creating more intimate chat groups where users can share personal information with each other with peace of mind.

In fact, messaging apps have become the connectivity tool of choice for many users, with leading messaging apps now connecting to nearly 5 billion monthly users.

Customers/Users Want Meaningful Connections

private connect on social media

As people become more wary of social media, posting and interactions are no longer public, promotion and marketing will also need to follow the trend.

Brands must find ways to create more personal and intimate connections with customers, while remaining relevant.

A Facebook survey conducted last year of 8,000 people found that 69% of respondents say texting directly with a company makes them feel more trustworthy about the brand.

Other platforms, such as Instagram, offer a “Clue List” feature that allows users to share posts and stories with a select group of friends.

The goal is to provide customers or users with more meaningful connections.

Trust Is The Key To Selling On Social Media

When it comes to shopping through e-commerce stores, users tend to be skeptical and they want to know the experiences of previous real customers before buying.

Therefore, user and employee-generated content matters. User-generated content (like customer reviews) provides some evidence that a product might be worth a try.

Meanwhile, employee-generated content is a bit broader and can include videos, photos or blog posts that can address their company’s strengths and values as well as benefits. common benefits of products or services.

Social Media Is A Place That Fosters Trust

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Brands will do well to emphasize that social media is not just a platform for marketing and advertising, but actually the best place to foster trust and build relationships with customers.

Social media offers an opportunity to convey brand equity and engage potential customers.

To do this, it requires brands to demonstrate humanity and increase transparency, thereby building trust with customers.