The End Of The “Like” Button On Instagram
However, this obsession is having a negative impact on our mental health. Instagram – Facebook-owned photo and video sharing network – is the latest name to add to a long list of social media sites looking to make “Likes” less noticeable.
You will no longer be able to see “Like” numbers on other people’s Instagram posts, although you can still see “Like” numbers on your posts.
The idea is hailed as a way to help deal with “virtual” likes and followers. However, marketers, brands and influencers will have to adapt with these changes.
Less Emphasis On “Virtual Metrics” Or “Frivolousness”
The removal of the “Like” button on Instagram is part of a trend to reduce the emphasis on “frivolous” on social media.
Twitter CEO Jack Dorsey once said that the number of followers is meaningless now. For marketers and influencers, this signals that it is time for them to focus more on “workable metrics” – like the rate and quality of user engagement on social media.
They will begin researching relevant user demographics and data to better understand how to target leads.
The Content Of The Videos Is “King” in Social Media Marketing
In fact, videos will account for 82% of all Internet traffic by 2020, said Social Media Today.
As social media platforms seek to prioritize video content, marketers will increasingly focus on video development as part of their overall strategy to target specific markets.
They will have to invest more “brainpower” to bring creative stories in videos that capture the attention of users in seconds.
Social Media Audience Segmentation
Segmentation means dividing users or customers into groups based on individual interests.
Segmentation goes beyond basic demographic concepts by allowing you to target and build relationships and a sense of community with specific audiences.
In the years to come, segmentation will be a defining line between the wisest of social media strategies and the ones that are just supporting them.
The Development Of Personalized Promotional Videos
Understandably, the combination of audience segmentation with a preference for videos will lead to the development of personalized promotional videos to ensure the content is relevant to the customer segment that business or marketers are aiming for.
Social media platforms, such as Facebook, Instagram and Snapchat, have pushed brands that produce video content through Story Ads, in part because these ad campaigns typically have higher “click-through” rates, compared to traditional News Feed ads.
Twitter is also jumping into the fray with promotional videos lasting just six seconds. Personalized content will take this trend to the next level.
The “Blossoming” Of Shopping On Social Platforms
Over the past 10 years, social platforms have played a key role in turning e-commerce into a multibillion-dollar industry in America.
As a matter of fact, shopping has now become an important part of social media.
Users want to be able to access brands and products through social platforms.
One convenient thing is that users can easily shop for the items they need through social networks without having to travel or travel time consuming. Therefore, shopping on social networks will continue to “bloom” in 2020.
Less Publicity, But More Private Interactions
As concerns about information privacy grow, many users are turning to private groups and messaging apps to connect with others.
Messaging apps like Facebook Messenger, WhatsApp and Instagram Messaging allow creating more intimate chat groups where users can share personal information with each other with peace of mind.
In fact, messaging apps have become the connectivity tool of choice for many users, with leading messaging apps now connecting to nearly 5 billion monthly users.
Customers/Users Want Meaningful Connections
As people become more wary of social media, posting and interactions are no longer public, promotion and marketing will also need to follow the trend.
Brands must find ways to create more personal and intimate connections with customers, while remaining relevant.
A Facebook survey conducted last year of 8,000 people found that 69% of respondents say texting directly with a company makes them feel more trustworthy about the brand.
Other platforms, such as Instagram, offer a “Clue List” feature that allows users to share posts and stories with a select group of friends.
The goal is to provide customers or users with more meaningful connections.
Trust Is The Key To Selling On Social Media
When it comes to shopping through e-commerce stores, users tend to be skeptical and they want to know the experiences of previous real customers before buying.
Therefore, user and employee-generated content matters. User-generated content (like customer reviews) provides some evidence that a product might be worth a try.
Meanwhile, employee-generated content is a bit broader and can include videos, photos or blog posts that can address their company’s strengths and values as well as benefits. common benefits of products or services.
Social Media Is A Place That Fosters Trust
Brands will do well to emphasize that social media is not just a platform for marketing and advertising, but actually the best place to foster trust and build relationships with customers.
Social media offers an opportunity to convey brand equity and engage potential customers.
To do this, it requires brands to demonstrate humanity and increase transparency, thereby building trust with customers.