Covid-19, also known as Corona, is a virus that is currently spreading across the world. There have been more than 150,000 reported cases, and at least 6,000 deaths since late December last year.

To try and combat the spread of the virus, the Singapore government has encouraged people to practice social distancing and banned the gathering of more than 250 people without sound reasoning.

Effects of COVID-19 

The global advertising industry is used to turmoil and disruption; agencies and media companies have persisted and endured almost everything from natural disasters to governments being overthrown. But these problems have rarely spilled beyond national borders.

However, COVID-19 is different, with widespread travel restrictions, and uncertainty in the air, some aspects of advertising have been profoundly affected. Unaffected aspects of the industry include the TV industry as speculations rise that audiences could grow as consumers stay home.